Customise Consent Preferences
Always Active

Required for website functionality.

No cookies to display.

Always Active
Help us improve user experience.

No cookies to display.

Always Active
Show relevant content and ads.

No cookies to display.

Performance cookies are used to understand and analyse the key performance indexes of the website which helps in delivering a better user experience for the visitors.

No cookies to display.

Advertisement cookies are used to provide visitors with customised advertisements based on the pages you visited previously and to analyse the effectiveness of the ad campaigns.

No cookies to display.

Big shift from NAR. Bigger tech opportunity. (1)
  • Home
  • our-insights
  • Delayed Listings, Divided Industry: What NAR’s New Policy Means for Real Estate Tech

Delayed Listings, Divided Industry: What NAR’s New Policy Means for Real Estate Tech

The National Association of REALTORS® (NAR) has introduced a controversial policy shift with “Multiple Listing Options for Sellers.” Effective March 25, 2025, the policy introduces “delayed marketing exempt listings”  allowing sellers to hold back public marketing of a listing while still sharing it internally within the MLS.

The intent? Greater flexibility for sellers.

The result? Division.

Just this week, CRMLS, the nation’s largest MLS, announced it will not adopt the policy, citing concerns over transparency and platform fragmentation.

So what’s the tech angle?

Let’s be clear , this isn’t just a compliance story. It’s a data access and workflow design story.

At Athago, we’ve been building real estate platforms that translate regulation into user-focused tools.

This policy change highlights a growing gap: between traditional listing flows and what modern, adaptable platforms must support.

We’ve delivered:

-EZ Leasing, a modular leasing and tenant screening SaaS designed for U.S. markets and integrated with TransUnion, enabling faster decision-making without compromising data control.

-JibKey, a real estate marketplace with role-differentiated flows that adapt based on user type , whether broker, tenant, or landlord. No static portals. No one-size-fits-all paths.

The Opportunity for Modernization

If you’re a brokerage, MLS, or proptech leader, here’s the challenge:

How do you remain compliant, while maintaining the user trust and listing visibility your platform depends on?

This is where responsive software matters, not just to adapt, but to differentiate. The industry is splitting: those who resist complexity vs. those who build clarity into it.

Let’s make sure your system does the latter. Reach out before the September implementation deadline.

Contact Athago

SPREAD THE WORD

WHO WE ARE

Athago is a full service digital agency for those who favor bold choices, which pushes the boundaries of technology, strategy, and design, to create lasting relationships between brands & people.

RELATED INSIGHTS

Expert Perspectives & Industry Trends – Fueling Creativity and Beyond.

Choosing the Right E-Commerce Platform Shopify vs. WooCommerce

Shopify vs. WooCommerce: Which E-Commerce Platform is Right for You? Choosing between Shopify vs. WooCommerce can be a daunting task, but we’ve got you covered. Breaking into the world of e-commerce has never been easier, thanks to these powerful platforms. Today, small businesses (SBS) and small to medium enterprises (SMEs)

Read More

The Art of Web Design: Creating Visually Stunning Websites

In the vast and ever-evolving landscape of the internet, the design of your website is a critical element that can either captivate or repel your audience. A visually stunning website is not just a digital masterpiece; it’s a gateway to your brand’s success. In this blog post, we will delve

Read More
GET STARTED

Let's join forces to create something
amazing!

Ready to Boost your Business?

Let’s work together to take your business to the next level. With our team’s expertise in strategy, design, and development, we’re here to bring your ideas to life in ways that drive real results. Whatever your goals, we’re ready to make them happen.

CLICK - HERE - TO - SKYROCKET - YOUR - BUSINESS -